 Being cognizant of the amount of information: Curvilinear relationship between total-information and funding-success of crowdfunding campaignsNischal Thapa Journal of Business Venturing Insights, 2020, vol. 14, issue C Abstract: Fund-seekers launching crowdfunding campaigns must provide information about their product or service to attract potential fund-providers. They usually provide information about their product using text, videos, and images. However, the amount of information that maximizes the likelihood of funding success is unknown. This study amalgamates the communications and crowdfunding literature and argues that the total-information has a curvilinear relationship with the likelihood of funding success. This study collects data from more than two thousand rewards-based crowdfunding campaigns, conducts multiple logit regression analyses, and demonstrates that total-information initially positively and later negatively affects the likelihood of crowdfunding success. Furthermore, this study indicates that fund-seekers should focus on providing information through text and videos rather than images. Keywords: Rewards-based crowdfunding; Information overload; Attention; Campaign success (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:14:y:2020:i:c:s2352673420300512 DOI: 10.1016/j.jbvi.2020.e00195 Access Statistics for this article Journal of Business Venturing Insights is currently edited by Dimo Dimov More articles in Journal of Business Venturing Insights from Elsevier |
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