Got ink, get paid? Exploring the impact of tattoo visibility on crowdfunding performance

Paula A. Kincaid, Jeremy C. Short and Marcus T. Wolfe

Journal of Business Venturing Insights, 2022, vol. 17, issue C

Abstract: Tattoos reflect an increasingly popular form of creative self-expression and there is an increased prevalence of tattoos among entrepreneurs engaging in crowdfunding. As such, our study is the first to explore how visible displays of tattoos within crowdfunding campaigns relate to campaign performance. Using a creativity perspective, we examine how displaying tattoos differentially impacts two key measures of crowdfunding performance: numbers of backers and funds pledged. We analyze a sample of 1500 crowdfunding campaigns from Kickstarter, and find a positive relationship between visible displays of tattoos and crowdfunding performance. We move the conversation regarding the impact of body art beyond non-entrepreneurial contexts by providing evidence that tattoo visibility does not hinder an entrepreneur's efforts to raise funds for their venture.

Keywords: Crowdfunding; Tattoos; Self-expression; Creativity (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:17:y:2022:i:c:s2352673422000154

DOI: 10.1016/j.jbvi.2022.e00317

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