Introducing the contentpreneur: Making the case for research on content creation-based online platforms

Nicholas E. Johnson, Jeremy C. Short, Jeffrey A. Chandler and Samantha L. Jordan

Journal of Business Venturing Insights, 2022, vol. 18, issue C

Abstract: •We introduce the term contentpreneur to the entrepreneurship literature.•We review literature on content creation-based online platform entrepreneurship.•We identify on-platform and off-platform income strategies for contentpreneurs.•We propose future research questions for content creation-based online platforms.

Date: 2022
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:18:y:2022:i:c:s2352673422000269

DOI: 10.1016/j.jbvi.2022.e00328

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