Take my word for it! The role of projected certainty signaling and certainty alignment in reward crowdfunding outcomes

Bright Frimpong, Fatima Mohammed, Keri M. Larson and Henry Anderson Junior

Journal of Business Venturing Insights, 2024, vol. 21, issue C

Abstract: Crowdfunding has emerged as a pivotal mechanism for entrepreneurs and innovators to source capital directly from a diverse audience of backers. Our study analyzes the nuanced impact of projected certainty signaling on the success of crowdfunding campaigns. We argue that the degree of certainty conveyed in project descriptions has a curvilinear influence on project success. We underscore the importance of the consensus on this projected certainty being shaped by interactions between founders and backers. Our study has several implications for founders, backers, and platforms by offering valuable insights for enhancing crowdfunding strategies and interactions toward positive outcomes.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S2352673424000088
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:21:y:2024:i:c:s2352673424000088

DOI: 10.1016/j.jbvi.2024.e00456

Access Statistics for this article

Journal of Business Venturing Insights is currently edited by Dimo Dimov

More articles in Journal of Business Venturing Insights from Elsevier
Bibliographic data for series maintained by Catherine Liu ().