Strategic Online and Offline Retail Pricing: A Review and Research Agenda
Dhruv Grewal,
Ramkumar Janakiraman,
Kirthi Kalyanam,
P.K. Kannan,
Brian Ratchford,
Reo Song and
Stephen Tolerico
Journal of Interactive Marketing, 2010, vol. 24, issue 2, 138-154
Abstract:
In the increasingly complex retailing environment, more and more retailers operate in more than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic environment relies on the strategic management and coordination of both online and offline pricing. This article provides an overview of findings from past research in both offline and online domains and presents an organizing framework, as well as an agenda to spur additional research.
Keywords: Retail Pricing; Promotion; Online; Offline (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154
DOI: 10.1016/j.intmar.2010.02.007
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