Consumers’ motives for visiting a food retailer's Facebook page

Riadh Ladhari, Magalie Christelle Rioux, Nizar Souiden and Nour-Eddine Chiadmi

Journal of Retailing and Consumer Services, 2019, vol. 50, issue C, 379-385

Abstract: This study aims to identify consumers’ motives for visiting the Facebook page of a food retail chain. Data were collected using an online survey of 1208 members of the FB page of a Canadian food retail chain. The results show that respondents’ main motives are to obtain information on discounted items, consult recommended recipes, enter contests, and learn about new products available in-store. Analyses identify informative, dynamism, and enjoyment values as the most important motives that influence attitudes toward the food retail chain's FB page. A further qualitative analysis of the FB pages of four supermarket chains supports these results.

Keywords: Supermarket chain; Facebook page; Motives; Attitudes; Corporate Image (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:50:y:2019:i:c:p:379-385

DOI: 10.1016/j.jretconser.2018.07.013

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