Opening the black box of gameful experience: Implications for gamification process design

Thomas Leclercq, Ingrid Poncin and Wafa Hammedi

Journal of Retailing and Consumer Services, 2020, vol. 52, issue C

Abstract: Gamification is attracting the attention of practitioners and researchers because of its power to generate experiential value for users. However, despite its wide adoption by managers, the practice is poorly conceptualized. In response to this theoretical gap, we propose a set of foundational propositions developed using a microfoundational approach. We explain gameful experience, and we construct a conceptual framework that depicts the underlying process. We expand prior research on the topic through the notion of gameplay. Our conceptual discussion of gamification suggests a research agenda that can stimulate further academic efforts.

Keywords: Gamification; Microfoundation; Gameful experience; Gameplay (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919300256

DOI: 10.1016/j.jretconser.2019.07.007

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