Designing retail - Unravelling coping strategies through emphatic interviewing owner managers

Madsen, Signe Mørk and Ann Petermans

Journal of Retailing and Consumer Services, 2020, vol. 55, issue C

Abstract: This research aims at demonstrating how retail designers through empathic interviewing and listening to the story that retailers tell about their retail concept, can program the retail design task, identify inconsistencies not thought of using the “retail design thematic map†developed and give better advice to retailers.

Keywords: Retail design; Design process; Emphatic interview; Coping strategies; Strategy-as-Practice; Life-mode (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919300475

DOI: 10.1016/j.jretconser.2019.101884

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