Therapeutic servicescapes: Restorative and relational resources in service settings

Mark S. Rosenbaum, Margareta Friman, Ramirez, Germán Contreras and Tobias Otterbring

Journal of Retailing and Consumer Services, 2020, vol. 55, issue C

Abstract: This article introduces the concept of ‘therapeutic servicescapes’ to the retailing and services discipline. In the health literature, therapeutic landscapes emerge when physical and social conditions in a geographically bounded space combine to produce an atmosphere that is conducive to human well-being. Traditionally, therapeutic landscapes have been associated with natural and leisure settings, such as parks, green spaces, and beaches. This work breaks new ground in the marketing domain by linking therapeutic landscapes to commercial retail establishments. This study empirically demonstrates the extent to which physical and social conditions may combine in a customer-centric grocery store to positively enhance customers' well-being and promote feelings of attachment to the establishment. Furthermore, this study reveals that customers' future behavioral intention are driven by the store's impact on their well-being and their desire to maintain ‘place attachment.’ From a managerial perspective, this work recommends that retail and consumer service organizations facing online competition focus on creating architectural and human resource conditions that promote consumer well-being and place attachment.

Keywords: Servicescapes; Place attachment; Therapeutic landscapes; Grocery stores; Transformative service research (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919302590

DOI: 10.1016/j.jretconser.2020.102078

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