Do ethics drive value co-creation on digital sharing economy platforms?

Waqar Nadeem and Saifeddin Al-Imamy

Journal of Retailing and Consumer Services, 2020, vol. 55, issue C

Abstract: Sharing economy is surging and so are the consumers’ ethical concerns regarding such platforms. The current study examines the antecedents of consumers’ intention to co-create value that include consumers’ ethical perceptions constructs (i.e. privacy, security, fulfillment/reliability, shared value, service recover, and non-deception) and relationship quality constructs (trust, satisfaction, commitment), focusing on the digital sharing economy platforms.

Keywords: Sharing Economy; Ethics; Value co-creation; Privacy; Trust; Relationship Quality (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (23)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:55:y:2020:i:c:s096969891931224x

DOI: 10.1016/j.jretconser.2020.102095

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