 Managing the effectiveness of e-commerce platforms in a pandemicLobel Trong Thuy Tran Journal of Retailing and Consumer Services, 2021, vol. 58, issue C Abstract: Given the severe impacts of the Covid-19 pandemic on business activities, this study presents a systematic framework to examine the effect of the perceived effectiveness of e-commerce platforms (PEEP) on consumer's perceived economic benefits in predicting sustainable consumption. This study adopted uses and gratification theory to base the conceptual model while adding a boundary condition of pandemic fear. The primary research method of this study is a quantitative survey and analysis. Using a sample of 617 online consumers with PLS analytical technique, this study finds a positive moderating effect of pandemic fear on the relationships among PEEP, economic benefits, and sustainable consumption. The contribution of this study is its examination of how economic benefit mediates the PEEP and sustainable consumption relationship which is dependable on the levels of pandemic fear. Implications for managers and theory are also discussed. Keywords: Pandemic fear; Perceived effectiveness; e-commerce platforms; Economic benefits; Sustainable consumption; Uses and gratification theory (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312959 DOI: 10.1016/j.jretconser.2020.102287 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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