Travel deterrents to regional destinations

Catherine Prentice and Aaron Hsiao

Journal of Retailing and Consumer Services, 2021, vol. 58, issue C

Abstract: Travel motivation is prevalent in the tourism literature. Very few studies however have examined travel deterrents to visiting popular destinations. This study approaches from travel motivation understand why tourists do not visit regional destinations and from tourists’ background to identify who do not visit these destinations with a focus on well-known regional destinations in Australia. The results show that convenience to the destinations, timing, motivation and tourist attractions are the major deterrents, and the level of these deterrents is dependent upon some of the demographic background of tourists. The findings and implications conclude this paper.

Keywords: Travel deterrents; Destination management; Tourism marketing; Regional tourism (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:58:y:2021:i:c:s096969892031300x

DOI: 10.1016/j.jretconser.2020.102292

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