Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status

Anne O. Peschel

Journal of Retailing and Consumer Services, 2021, vol. 61, issue C

Abstract: Obesity rates are increasing worldwide, with an alarming number of associated co-morbidities and deaths. Evolutionary psychology explains this development with an inherent preference for fatty and sweet foods. Recent evidence shows that consumers with a low socioeconomic status are more prone to being obese, but also that consumers with few resources respond more to scarcity signals. Based on this background, this paper investigates whether overweight individuals with a low income respond more to scarcity signaling in terms of sales promotions than others.

Keywords: Consumer behavior; Double hurdle model; Online grocery shopping; Sales promotion; Product scarcity; Resource scarcity (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921000783

DOI: 10.1016/j.jretconser.2021.102512

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