 ‘From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfactionAnish Yousaf, Abhishek Mishra and Anil Gupta Journal of Retailing and Consumer Services, 2021, vol. 62, issue C Abstract: Despite the increasing usage of fitness applications, there is a dearth of research examining how expectations from fitness applications impact people's post-adoption consumption and health satisfaction. A novel research framework, spanning across pre- and post-adoption phases and involving a two-stage data collection, is proposed with additional contextual variables like technology self-efficacy, user-interface quality and perceived privacy, playing an important role in determining the continual usage for fitness applications and subsequent health satisfaction, shaped through pre-adoption expectations. Results of this work, conducted in India, not only enable an extension of the traditional adoption and post-adoption theories into the realm of fitness applications but also provide practitioners with guidance for developing fitness applications that enhance post-adoption engagement. Keywords: UTAUT; ECM; Fitness applications; Perceived privacy; User-interface quality; Technology self-efficacy; Health satisfaction (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002216 DOI: 10.1016/j.jretconser.2021.102655 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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