Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China

Wasim Ahmad, Woo Gon Kim, Hyung-Min Choi and Junaid Ul Haq

Journal of Retailing and Consumer Services, 2021, vol. 63, issue C

Abstract: We advance literature by developing a conceptual framework and cross-culturally validates it in US and Chinese cultural settings. Specifically, we extend unified theory of acceptance and use of technology (UTAUT) by incorporating user experience (UX) and perceived distrust into original UTAUT framework. The Schwartz's four higher-order value domains are employed as cultural moderators. We test our developed framework in US (n = 522) and China (n = 439) among online travelers. Overall, the framework holds true for both samples. The findings reveal that travelers in two countries show significant cultural differences while using travel reservation apps. Implications for theory and practice are discussed. Finally, we identify areas for future academic contributions.

Keywords: Mobile apps; Mobile retailing; Cross-cultural; Schwartz framework; UTAUT; Distrust (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002551

DOI: 10.1016/j.jretconser.2021.102689

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