Moving from multi-channel to Omni-channel retailing: Special issue introduction

Park Thaichon, Ian Phau and Scott Weaven

Journal of Retailing and Consumer Services, 2022, vol. 65, issue C

Abstract: In this special issue “Moving from Multi-Channel to Omni-Channel Retailing†, the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni-channel retailing. The aim of the special issue is to gain a better understanding of marketing theory and practice in multi-channel and Omni-channel retailing. The topics for the special issue include, but are not limited to (1) The impact of channel integration on consumers’ channel preferences; (2) Service integration in Omni-channel retailing; (3) Customer touchpoint in the context of Omni-channel retailing; (4) Consumer behaviour in Omni-channel retailing; and (5) Building and maintaining customer relationships via Omni-channel retailing.

Keywords: Multi-channel; Omni-channel; Multichannel; Omnichannel; Technology; Retailing (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920313199

DOI: 10.1016/j.jretconser.2020.102311

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