Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling

Abdalwali Lutfi, Mahmaod Alrawad, Adi Alsyouf, Mohammed Amin Almaiah, Ahmad Al-Khasawneh, Akif Lutfi Al-Khasawneh, Ahmad Farhan Alshira'h, Malek Hamed Alshirah, Mohamed Saad and Nahla Ibrahim

Journal of Retailing and Consumer Services, 2023, vol. 70, issue C

Abstract: Big data analytics (BDA) adoption has gained attention in both practical and theoretical circles owing to the opportunities and advantages that can be reaped from it. In theory, the majority of researchers have evidenced the benefits of BDA, although barriers to its adoption have also been mentioned. This study draws upon the technology-organisation-environment framework and resource-based view theory to propose an integrated model that examines the drivers and impact of BDA adoption in the retail industry in Jordan. The proposed single model encapsulates the aspects of BDA adoption and performance. The study makes use of an online questionnaire survey to collect the required data, and the research model is eventually validated based on 132 responses gathered from the retail industry in Jordan. The findings highlight two major observations. The first is that relative advantage, organisational readiness, top management support, government support, data variety and data velocity all have a significant influence over BDA adoption. The second observation is that a significant association exists between BDA adoption and firm performance, providing information on the way firms can enhance their BDA adoption for enhanced performance. This study contributes to literature dedicated to examining BDA in terms of its drivers and impact on performance and can be used as a reference in developing nations.

Keywords: Big data analytic (BDA); Technology adoption; Retail industry; Data volume; Data variety; Data velocity; Diffusion of innovations model; RBV theory (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698922002223
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002223

DOI: 10.1016/j.jretconser.2022.103129

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().