How consumer preference determines site selection in a metropolitan setting: Analysis of retailer perspective to stay ahead of the competition in the aftermath of a large-scale crisis

Sirikunya Tiyachareonsri, Thira Chavarnakul, Achara Chandrachai and Sipat Triukose

Journal of Retailing and Consumer Services, 2024, vol. 78, issue C

Abstract: In the aftermath of the COVID-19 pandemic, F & B retailers in emerging markets are analyzing shifts in customer preference to create effective store expansion strategies. Key attributes in site selection were identified by a mixed methods survey of customers and retailers (non-alcoholic beverages); there were 370 respondents in the quota sampling (customers) and 83 respondents in the census sampling (retailers). Descriptive statistics was used to rank the top attributes influencing store selection; the attributes were grouped into two sets of components by EFA which may offer alternative ways to find reliable data for site selection; all data were processed by SPSS.

Keywords: Customer-retailer perspectives; Emerging market; Retail location; Site selection; Store expansion (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698923004551
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004551

DOI: 10.1016/j.jretconser.2023.103704

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().