 Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modelingSedki Karoui, Azza Temessek Behi, Dorsaf Fehri, Samy Belaid and Lacoeuilhe, Jérôme Journal of Retailing and Consumer Services, 2024, vol. 79, issue C Abstract: Previous private label brand (PLB) studies have highlighted models that use store loyalty as a predictor of PLB loyalty. A few studies have identified PLB loyalty as a predictor of store trust. Therefore, this study contrasts two models: the established model that emphasizes the role of PLB loyalty as a consequence of store trust and a second model that makes PLB loyalty an antecedent of store trust. Data were collected from 479 consumers who visited retail chains at least once a month. Partial least squares-structural equation modeling (PLS-SEM) prediction-oriented model selection analysis was used to identify the best model in terms of predictive power. The findings emphasize the role of PLB loyalty more as a consequence than as an antecedent of store trust. Keywords: Categorization theory; PLB loyalty; Store trust; PLS-SEM prediction-oriented model selection; Cross-validated predictive ability test (CVPAT) (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001486 DOI: 10.1016/j.jretconser.2024.103852 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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