Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers

Catherine Anne Armstrong Soule and Ortega Egea, José Manuel

Journal of Retailing and Consumer Services, 2024, vol. 81, issue C

Abstract: Product lifespan extension (PLE) is the post-purchase practice of keeping products longer by continued use and/or repair. This two-study paper explores American and Spanish consumers’ perceptions of PLE as a sustainable anti-consumption behavior, and value-beliefs and motives behind their attitudes towards PLE of technology products. First, we demonstrate low awareness of PLE as a green behavior in both countries. Second, using behavioral reasoning theory, we show that personal value-beliefs such as long-term orientation, green consumption, materialism and price consciousness shape consumer reasoning (for and against) and attitudes towards PLE of tech products. The findings provide insight for increasing these behaviors.

Keywords: Sustainability; Product lifespan extension; U.S. and Spanish consumers; Materialism; Anti-consumption; Behavioral reasoning theory (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003321

DOI: 10.1016/j.jretconser.2024.104036

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