Consumer search: What can we learn from pre-purchase data?

Elisabeth Honka, Stephan Seiler and Raluca Ursu

Journal of Retailing, 2024, vol. 100, issue 1, 114-129

Abstract: Researchers are increasingly able to observe consumers’ behavior prior to a purchase, such as their navigation through a store or website and the products they consider. Such pre-purchase (or search) data can be valuable to researchers in a variety of ways: as an additional source of information to estimate consumer preferences, to understand how firms can influence the search process through marketing mix variables, and to analyze how limited information about products affects equilibrium market outcomes. We provide an overview of these three research areas with a particular emphasis on online and offline retailing.

Keywords: Consumer Search; Limited Information; Consideration Sets; Retailing (search for similar items in EconPapers)
JEL-codes: D43 D83 L13 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:100:y:2024:i:1:p:114-129

DOI: 10.1016/j.jretai.2024.02.003

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