How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships?

Lisa E. Bolton and Anna S. Mattila

Journal of Retailing, 2015, vol. 91, issue 1, 140-153

Abstract: The researchers investigate how corporate social responsibility (CSR) affects customer response following service failure within the context of buyer–seller relationships. A series of three experiments demonstrate that CSR is more effective under communal (vs. exchange) relationship norms, consistent with the alignment of CSR with the communal norm of concern for the needs of others. The effectiveness of CSR is also shown to vary as a function of company motives and CSR framing, serving as theoretically and managerially relevant boundary conditions. Together, these findings increase our understanding of how and when CSR will have a positive impact on consumers and, in turn, companies via customer satisfaction and loyalty.

Keywords: Corporate social responsibility; Sustainability; Buyer–seller relationship; Service recovery; Customer satisfaction; Customer loyalty (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (47)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:91:y:2015:i:1:p:140-153

DOI: 10.1016/j.jretai.2014.10.001

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