Role of E-marketing of mineral products in achieving sustainability

Jiping Wei, Jing Zhou and Zhangfan Cheng

Resources Policy, 2023, vol. 86, issue PA

Abstract: This paper seeks to assess the determinants that play a pivotal role in the effectiveness of e-marketing strategies promoting environmentally sustainable mineral products. The assessment draws upon insights from a survey encompassing 150 experts within China's solar, wind, and hydropower sectors. Through rigorous statistical analysis, several critical success factors (CSFs) were identified, notably encompassing “Sustainable Literacy,” “Digital Literacy,” “Government Incentives for Green Mineral Adoption,” “Demonstration of Energy Savings,” “Economic Stability,” and “Political Stability.” Interestingly, distinct sectors demonstrated nuanced priorities. Experts in the solar domain accentuated the significance of “Sustainable Literacy” and “Government Support,” while those in the wind sector placed higher importance on “Digital Literacy” and “Demonstration of Energy Savings.” Conversely, hydropower experts underscored “Government Support” and “Demonstration of Energy Savings.” Utilizing the Factor Analysis technique, these CSFs were consolidated into two primary categories: the “Social Sustainability Factor” and the “Economic Aspect.” Furthermore, strategic recommendations are put forth to bolster e-marketing initiatives. These include advocating for an Education for Sustainable Development program, implementing an ICT Inclusion Policy, mitigating mineral poverty, and nurturing ICT infrastructure through targeted incentives and support for device acquisition.

Keywords: Green mineral products; Sustainability; e-marketing; Critical success factors; China (search for similar items in EconPapers)
JEL-codes: M31 O53 Q42 Q56 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jrpoli:v:86:y:2023:i:pa:s0301420723009169

DOI: 10.1016/j.resourpol.2023.104205

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