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Omnichannel retailing return operations with consumer disappointment aversion

Yinhai Shen, Qing Zhang, Zhichao Zhang and Xinyu Ma

Operations Research Perspectives, 2022, vol. 9, issue C

Abstract: Product returns is a widespread phenomenon associated with online retailing, where both consumer behavior and retailers’ operation decisions are inextricable topics. To improve the returns experience, retailers have forayed into omnichannel return operations and consumers are sophisticated enough to make strategic channel decisions.

Keywords: Product returns; Consumer disappointment aversion; Omnichannel retailing; Pricing (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:oprepe:v:9:y:2022:i:c:s2214716022000240

DOI: 10.1016/j.orp.2022.100253

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