Offsetting omnichannel grocery fulfillment cost through advance ordering of perishables

Chokdee Siawsolit and Gary M. Gaukler

International Journal of Production Economics, 2021, vol. 239, issue C

Abstract: With the rise of online grocery adoption, customers are now placing more delivery and pickup orders. This mode of interaction allows the grocer to collect advance demand information, which has been shown to reduce inventory costs in non-perishables. For perishable items where spoilage is a major cost driver, the effects of advance ordering on a grocer's daily operation is not yet clear. To investigate this, we develop an MDP-based model that reflects a modern grocer's inventory decision system. Key model characteristics are stochastic demand and random product shelf lives. The model solves for the optimal replenishment policy, and facilitates quantifying how next-day or two-day orders influence profitability. A numerical study is presented for various short-life products, and the results indicate that two-day orders can increase profit, reduce inventory and spoilage, while maintaining the overall availability level. These benefits increase as the replenishment product's shelf life decreases. We show that the average cart value, proportion of short life items, handling time, and order pick rate are strong determinants of the extent that two-day orders can offset omnichannel fulfillment cost. In some cases, there exists an attainable breakeven pick rate, such that the grocer's expected profit is higher with curbside advance orders than with traditional in-store purchases.

Keywords: Perishables; Ordering policy; Demand lead time; Online grocery; Curbside pickup (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:239:y:2021:i:c:s0925527321001687

DOI: 10.1016/j.ijpe.2021.108192

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