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Emotional reactions to food interventions: Evidence from an online survey

Beatrice Braut and Sarah Zaccagni

Research in Economics, 2023, vol. 77, issue 3, 419-426

Abstract: We conduct an online survey to test whether interventions to foster individual motivation to eat healthy change emotional reactions to food choices. By keeping constant the change in food choice, we test if different policies evoke different emotions. The hypothetical interventions consist of a price discount or a reminder of the importance of adhering to a healthy diet. We compare the effects of the two interventions on the emotions declared at the end of the survey and on the gap between the emotions proclaimed at the beginning and the end. We find that the price discount has a positive effect on the emotional reaction of the subjects. In contrast, the reminder does not affect emotions. The positive impact of the price discount is more substantial among youth, suggesting that this age group is more sensitive to monetary incentives.

Keywords: Eating behavior; Framing; Emotions; Survey; Healthy eating (search for similar items in EconPapers)
JEL-codes: C90 H51 I12 I18 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:reecon:v:77:y:2023:i:3:p:419-426

DOI: 10.1016/j.rie.2023.06.002

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