Designing a logo for renewable energy sources with public participation: Empirical evidence from Greece

Kiriaki M. Keramitsoglou, Robert C. Mellon, Maria I. Tsagkaraki and Konstantinos Tsagarakis

Renewable Energy, 2020, vol. 153, issue C, 1205-1218

Abstract: This contribution looks into logos as a powerful designing tool which can promote the implementation of Renewable Energy Sources (RES) policy. Given the lack of universal logo which would communicate the RES-derived products and services effectively, we initially explored the public’s emotions, thoughts, perceptions, images, experiences, beliefs and attitudes towards RES and non-RES through their design illustration. Experts decoded a total of 769 RES and 737 non-RES designs of four different sample groups ranging from the less informed children to well-informed engineers, and defined the design variables of a RES logo. On the basis of these design guidelines, professional designers created 60 RES logos. Besides, 432 participants randomly selected evaluated the logos on a score scale from 1 to 6. Interdisciplinary, cross-cultural and semiotic analysis of the winner logo revealed that in order to promote the RES use, a logo should be of round shape; present a sense of movement; convey a clear positive message; embed natural elements in the composition of the image with various hues of green, white and yellow-orange colours; include visually acute, religious and cultural symbols, and carry connotations of personal and social responsibility. This is the first attempt of designing a RES logo with public participation.

Keywords: Logo design; Participatory design; Non-renewable energy sources; Renewable energy sources; Renewable energy sources policy (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0960148120302731
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:renene:v:153:y:2020:i:c:p:1205-1218

DOI: 10.1016/j.renene.2020.02.078

Access Statistics for this article

Renewable Energy is currently edited by Soteris A. Kalogirou and Paul Christodoulides

More articles in Renewable Energy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().