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Ecological community logics, identifiable business ownership, and green innovation as a company response

Yannick Bammens and Paul Hünermund

Research Policy, 2023, vol. 52, issue 8

Abstract: We investigate which companies are more inclined to respond with green innovation to ecological community logics. We propose that the noneconomic utility of doing so – in the form of personal reputation gains for business owners – is greater when owner identifiability is higher, and that owner identifiability therefore intensifies the effect of normative ecological community pressures on firm-level green innovation. Our hypotheses are tested on a sample of over 2800 German firms using instrumental variable regression analyses and we find empirical support for our ideas. This study advances the institutional sustainability literature by explaining how community- and firm-level attributes interact to account for heterogeneity in firms' green innovation activities.

Keywords: Institutional logics; Community; Ecological sustainability; Innovation; Eco-innovation; Business ownership (search for similar items in EconPapers)
JEL-codes: M14 O31 O32 Q55 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:respol:v:52:y:2023:i:8:s0048733323001105

DOI: 10.1016/j.respol.2023.104826

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