 Strategic planning and company performance: An appraisal of the empirical evidenceGordon E. Greenley Scandinavian Journal of Management, 1994, vol. 10, issue 4, 383-396 Abstract: Although the prescriptive strategic management literature implies a positive association between strategic planning and company performance, with directional causality from strategic planning to performance, confirmatory empirical evidence is equivocal. The overall aim of this article is to investigate whether or not an association is evident, from the published empirical evidence. This investigation was based on an appraisal of the methodological rigour of the empirical studies. Many differences were found among the methodologies of these studies, while the rigour of each study is seemingly limited. Consequently, their results cannot be legitimately combined, and therefore it cannot be concluded that an association is evident. This conclusion highlights the dichotomy between strategic planning as a determinant of performance, and strategic planning as a process to improve the effectiveness of management. Directions for further research are given for tackling this dichotomy. Date: 1994 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:scaman:v:10:y:1994:i:4:p:383-396 Ordering information: This journal article can be ordered from Access Statistics for this article Scandinavian Journal of Management is currently edited by Janne Tienari More articles in Scandinavian Journal of Management from Elsevier |
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