When value co-creation fails: Reasons that lead to value co-destruction

Henna Järvi, Anni-Kaisa Kähkönen and Hannu Torvinen

Scandinavian Journal of Management, 2018, vol. 34, issue 1, 63-77

Abstract: Value co-destruction is a possible outcome of business, public and consumer collaboration. We examine reasons that lead to value co-destruction and when these reasons emerge. Since previous research on the topic is limited, our research approach is abductive qualitative research. The empirical data emerges from 19 semi-structured interviews conducted in seven organizations operating in Finland. Results indicate that value co-destruction emerges due to eight reasons. Our empirically grounded framework for value co-destruction demonstrates when these reasons emerge (before or after the collaboration or interaction) or they are time-independent. Results provide important insights for academics and managers into how value co-creation efforts can have negative outcomes and at what stage each reason is more likely to happen.

Keywords: Value co-creation; Value co-destruction; Finland (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:scaman:v:34:y:2018:i:1:p:63-77

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DOI: 10.1016/j.scaman.2018.01.002

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