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The imprinting effect of SARS experience on the fear of COVID-19: The role of AI and big data

Haitang Yao, Wei Liu, Chia-Huei Wu and Yu-Hsi Yuan

Socio-Economic Planning Sciences, 2022, vol. 80, issue C

Abstract: The worldwide outbreak of the COVID-19 has significantly increased the fear of individuals, which brings severe psychosocial stress and adverse psychological consequences, and become a serious public health problem. Based on the imprinting theory, this study investigates whether childhood experiences of SARS have an imprinting effect that significantly influences the fear of COVID-19. Furthermore, we propose that this effect is contingent on the applications of AI and big data. We test our framework with a sample of 1871 questionnaires that covered students in universities across all provincial regions in China, and the results suggest that the imprinting of SARS increases the individuals’ fear of COVID-19, and this effect is reduced with the applications of AI and big data. Overall, this study provides a novel insight of the fear caused by the childhood experience of the similar health crisis and the unique role of AI and big data applications into fighting against COVID-19.

Keywords: COVID-19; SARS; Imprinting theory; Public health; Artificial intelligence; Big data (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceps:v:80:y:2022:i:c:s0038012121000781

DOI: 10.1016/j.seps.2021.101086

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