Sport involvement: A conceptual and empirical analysis

Anthony A. Beaton, Daniel C. Funk, Lynn Ridinger and Jeremy Jordan

Sport Management Review, 2011, vol. 14, issue 2, 126-140

Abstract: The conceptual roots of involvement are considered to better understand the construct's use in sport management research and practice. Sport involvement is conceptualized as a multifaceted construct representing the degree to which participation in a sport activity becomes a central component of a person's life and provides both hedonic and symbolic value. An empirical analysis of marathon runners (NÂ =Â 3117) was conducted using three involvement facets of hedonic value, centrality and symbolic value to classify participants into theoretically meaningful groups within the broader, stage-based theoretical framework of the Psychological Continuum Model. The classification revealed behavioural differences suggesting runners with stronger psychological connections increasingly engage in the frequency, depth and breadth of running-related behaviours. Managerial implications are discussed.

Keywords: Involvement; Sport; Segmentation (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (20)

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