Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation

Abhishek Behl, Brinda Sampat, Jighyasu Gaur, Vijay Pereira, Benjamin Laker, Amit Shankar, Yangyan Shi and Mohammad Roohanifar

Technovation, 2024, vol. 129, issue C

Abstract: This study investigates gamification's role in promoting sustainable green supply chain management practices (GSCMP), examining what no study has before. The theoretical lens of self-determination and goal-setting enabled the design of a systematic questionnaire to gather data from companies in the retail industry. In total, 254 responses were obtained. The theoretical model was tested using Warp partial least square (PLS) 7.0. The findings suggest that gamification positively impacts GSCMP. Specifically, it helps increase goal commitment and green supply chain management, ultimately leading to improved sustainable supply chain performance. Additionally, gameful experience moderates the link between digital servitization and goal commitment. Furthermore, firm age does not affect sustainable performance, whereas, it is positively affected by firm size. The findings not only contribute to the literature on sustainable supply chain, servitization, gamification, digital technology adoption, and the above-mentioned theories, but also suggest that by using gamification to promote GSCMP, businesses can improve their overall sustainable performance.

Keywords: Servitization; Green supply chain management; Gamification; Sustainability; Innovation; Digital technology; Goal commitment (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0166497223002262
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:techno:v:129:y:2024:i:c:s0166497223002262

DOI: 10.1016/j.technovation.2023.102915

Access Statistics for this article

Technovation is currently edited by Jonathan Linton

More articles in Technovation from Elsevier
Bibliographic data for series maintained by Catherine Liu ().