The potential of web awareness as a determinant of dually defined customer value

Wiesława Caputa, Izabela Krawczyk-Sokolowska and Agata Pierscieniak

Technological Forecasting and Social Change, 2021, vol. 163, issue C

Abstract: In the conditions of increasing demand barrier, the enterprise's basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into virtual space. We identify customers consumers’ behaviour in virtual space and the goals they connect with participation in relational networks.

Keywords: Customer value; Digitisation; Web potential; Customer potential (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:163:y:2021:i:c:s0040162520312695

DOI: 10.1016/j.techfore.2020.120443

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