 Advances in consumer innovation resistance research: A review and research agendaDan Huang, Xin Jin and Alexandra Coghlan Technological Forecasting and Social Change, 2021, vol. 166, issue C Abstract: Innovation resistance is an emerging area of research in marketing. This study delineates the state of the art in consumer innovation resistance literature and advances theoretical development in this area by providing a systematic review of 152 articles extracted from the Scopus database. The articles were analyzed using multiple-perspective document co-citation analysis and content analysis, aided by CiteSpace and Leximancer, to identify intellectual foundations, research topics, contexts, and methods of existing literature. Based on the results of the review and expert interviews, this study then discussed six research avenues: (1) operationalizing innovation resistance; (2) factors leading to innovation resistance; (3) a process-based perspective; (4) the consequences of innovation resistance; (5) emerging key research contexts; and (6) strategies to overcome innovation resistance. The study contributes to an overall understanding of current literature on innovation resistance and reveals future research domains. Keywords: Innovation resistance; Co-citation analysis; Content analysis; Consumer behavior; Literature review; Bibliometric method (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:166:y:2021:i:c:s0040162521000263 DOI: 10.1016/j.techfore.2021.120594 Access Statistics for this article Technological Forecasting and Social Change is currently edited by Fred Phillips More articles in Technological Forecasting and Social Change from Elsevier |
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