Technologically empowered? perception and acceptance of AR glasses and 3D printers in new generations of consumers

José M. Ponzoa, Andrés Gómez, Silvia Villaverde and Vicente Díaz

Technological Forecasting and Social Change, 2021, vol. 173, issue C

Abstract: This research investigates the perception, acceptance, and economic valuation of new generations of consumers concerning disruptive technologies (DT) using the modified Technology Acceptance Model (TAM) as a reference. Specifically, it analyzes a group of university students' responses after experimenting with augmented reality (AR) glasses and 3D printers. The results show an eminent interest in technology on the part of young people and a frequent acceptance of its inclusion in their daily lives, and a clear intention to acquire this type of technology someday. Likewise, social projection and self-realization should be considered by marketing managers for the positioning and support of DT's future sales among young people. Based on the existing literature and the research results, the role of technology in generations' daily lives Y and Z is discussed.

Keywords: Technology adoption model (TAM); Disruptive Technology Purchase Intention Model (DTPIM); Disruptive technologies; Augmented reality (AR); 3D Printing; Consumer Behavior (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005990

DOI: 10.1016/j.techfore.2021.121166

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