Overcoming hospital resistance in an international innovation co-creation

Ria Aerts, Minna Pikkarainen, Yueqiang Xu and Svante Andersson

Technological Forecasting and Social Change, 2023, vol. 187, issue C

Abstract: The health sector is very specific and difficult market for firms to access and deal with. The main reasons for this is that the healthcare systems are in continuous change, the co-creation processes in hospitals are complicated involving many different actors which also affects on firms commercialization and internationalization approaches. However, there is a growing demand of health services and the sector is growing also due to the COVID situation, that has been dramatically speeding up the digitalization of the healthcare services in the hospital settings. Approaching international hospital markets is, however, challenging for the start-up companies. On their journey they are facing a resistance, that they have to overcome in many different ways.

Keywords: SME; Entrepreneur; Resistance; Co-creation; Innovation (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:187:y:2023:i:c:s0040162522007168

DOI: 10.1016/j.techfore.2022.122195

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