Let's go thrift shopping: Exploring circular business model innovation in fashion retail

Daniel Hellström and John Olsson

Technological Forecasting and Social Change, 2024, vol. 198, issue C

Abstract: The circular economy offers promising opportunities for the fashion industry to decouple revenue streams from resource use. To take advantage of these opportunities, this research study investigates circular business model innovation and advances knowledge on what drives such innovation and how this process can be accelerated. In a collaborative setting, we developed and validated a circular business model that supports clothing reuse. Inspired by design science and supported by business model theory, the research reveals that consumer centricity drives circular business model innovation, and logistics services act as a catalyst accelerating this process. These findings provide foresight to support retail transformation toward the circular economy. Thirteen business model-oriented propositions are put forward to elaborate theory.

Keywords: Circular economy; Consumer centricity; Fashion; Innovation; Logistics services; Retail; Sustainability (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006856

DOI: 10.1016/j.techfore.2023.123000

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