See you on the Metaverse: A bibliometric expedition through the Metaverse landscape

Simone Aiolfi and Beatrice Luceri

Technological Forecasting and Social Change, 2024, vol. 207, issue C

Abstract: The Metaverse is a rapidly developing technology that has attracted interest from various companies. Experts predict exponential growth in profits from the Metaverse market in the coming years. However, early stages of innovation often bring uncertain and speculative impressions, making its direction, timing, and future unclear. The viability of the Metaverse as either an innovation that fails or as the next technological revolution is questionable in its own right. Academically, the Metaverse has generated interest across various disciplines, including psychology, marketing, and legal studies. The aim of this study is to systematically consolidate the growing literature to understand the intricate dynamics of consumer behavior and marketing practices in this evolving sphere. To achieve this, a comprehensive bibliometric analysis was carried considering 284 contributions from the Web of Science on the Metaverse in business, management, marketing, and communication using quantitative analysis tools such as VOSviewer and SciMAT. The study provides insight into pioneering contributions, prominent authors, central themes, and emerging research challenges related to the Metaverse. The results contribute towards better understanding of the Metaverse, enabling well-informed decisions for efficient marketing strategies and future advancements in this ever-evolving realm for both practitioners and researchers.

Keywords: Metaverse; Bibliometric analysis; VoSviewer; SciMAT; Virtual worlds; Virtual reality; Retail (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0040162524004037
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004037

DOI: 10.1016/j.techfore.2024.123605

Access Statistics for this article

Technological Forecasting and Social Change is currently edited by Fred Phillips

More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().