The pharmaceutical technology landscape: A new form of technology roadmapping

Robert Tierney, Wahid Hermina and Steven Walsh

Technological Forecasting and Social Change, 2013, vol. 80, issue 2, 194-211

Abstract: Practitioners are finding it increasingly difficult to develop effective roadmapping efforts for many new products and innovations. We argue that this difficulty stems from the fundamental differences between many of today's innovations and earlier ones. Many current innovations are: using technology differently; more heavily constrained; forcing new business models and increasingly being shaped by drivers. Current roadmapping techniques do not translate well to this new reality. Roadmapping efforts for these innovations are increasingly failing to meet their primary goal of including technology into the strategic process of firms, regions or industries.

Keywords: Constrained innovations; Creative enterprise; Nanotechnology; Microtechnology; Technology entrepreneurship; National laboratories; MEMS; Technology roadmaps; Technology landscape; Convergence (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (27)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:80:y:2013:i:2:p:194-211

DOI: 10.1016/j.techfore.2012.05.002

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