Assortment satisfaction: The tale of online footwear sales

Pranay Verma and Anil Kumar Sharma

Technology in Society, 2018, vol. 54, issue C, 57-65

Abstract: The objective of this study is to investigate the factors that influence consumer's assortment satisfaction during online purchase of footwear. A descriptive research design was used to collect data from 458 samples using stratified sampling, from online footwear shoppers. Residual analysis confirmed data normality. Structural equation modeling showed a significant impact of product display and price comparison upon assortment satisfaction. Further, a multi group analysis affirmed that the model remains invariant across the categorical variables gender, cohabitance and work status. Arguably this is the first paper which establishes a link between product display and price comparison upon assortment satisfaction during online footwear purchase.

Keywords: Product display; Price comparison; Assortment satisfaction (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:54:y:2018:i:c:p:57-65

DOI: 10.1016/j.techsoc.2018.03.004

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