A mediated model on the adoption of social media and SMEs’ performance in developing countries

Sikander Ali Qalati, Li Wen Yuan, Muhammad Aamir Shafique Khan and Farooq Anwar

Technology in Society, 2021, vol. 64, issue C

Abstract: Small and medium-sized enterprises (SMEs) can adopt and use social media (SM) for communicating information with stakeholders with minimal cost. The ability to access and share information influences the SMEs' performance, but there is little scholarship on the association between the adoption of social media and SMEs' performance. This research aims to investigate the effects of technology-organizational-environmental (TOE) factors on the adoption of SM and SMEs’ performance in developing countries.

Keywords: Social media; Small-and-medium-sized-enterprises; SMEs performance; Technology-organizational-environmental (TOE) factors; Developing countries (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:64:y:2021:i:c:s0160791x20313166

DOI: 10.1016/j.techsoc.2020.101513

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