A new reality: Exploring continuance intention to use mobile augmented reality for entertainment purposes

Shiu-Wan Hung, Che-Wei Chang and Yu-Chen Ma

Technology in Society, 2021, vol. 67, issue C

Abstract: Augmented Reality (AR) is a technology that combines virtual objects with the real world. In recent years, the rapid development of smartphones has provided a suitable environment for AR technology. This study aims to explore the continuance intention to utilize AR mobile entertainment applications, using the decomposed theory of planned behavior. The research hypotheses were verified using structural equation modeling, which revealed that: (1) telepresence, perceived mobility, perceived enjoyment, and perceived connectedness exert a positive effect on users' attitude toward AR mobile apps; nostalgia is the only factor not to do so; (2) perceived critical mass has a significant positive impact on subjective norms, whereas peer influence does not; (3) self-efficacy has a significant positive influence on perceived behavioral control but facilitating conditions does not; and (4) users' attitude, subjective norms, and perceived behavioral control all have significant positive impacts on users’ intention to continue to use the technology.

Keywords: Augmented reality technology; Entertainment mobile apps; Decomposed theory of planned behavior (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002323

DOI: 10.1016/j.techsoc.2021.101757

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