Consumer's usage of logistics technologies: Integration of habit into the unified theory of acceptance and use of technology

Lanhui Cai, Kum Fai Yuen, Diancen Xie, Mingjie Fang and Xueqin Wang

Technology in Society, 2021, vol. 67, issue C

Abstract: Different logistics technologies are emerging to improve the delivery efficiency and service standard of last-mile logistics. This study aims to understand consumer's usage behaviour of logistics technologies focussing on three representative logistics technologies: buy-online-and-pickup-in-store (BOPS), smart locker and drone delivery. A theoretical model is proposed by integrating the factors of habit and attitude into the unified theory of acceptance and use of technology (UTAUT). A total of 450 valid questionnaires are collected, and the data are analysed using structural equation modelling. The results suggest that (1) rational factors (i.e. performance expectancy, effort expectancy, facilitating conditions and attitude) and irrational factor (habit) collectively determine consumers' usage of logistics technologies; and (2) the key driving factors of consumers' usage behaviour of three logistics technologies do vary. The findings enrich the theoretical research on last-mile logistics and provide managerial implications for retail and logistics service providers.

Keywords: Logistics technology; Last-mile logistics; E-commerce delivery innovations; UTAUT; Habit; Structural equation modelling; Smart locker; Drone delivery (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002645

DOI: 10.1016/j.techsoc.2021.101789

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