Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework
Ayman wael AL-khatib
Technology in Society, 2023, vol. 75, issue C
Abstract:
This research work aims to investigate the antecedents of generative artificial intelligence (GEN-AI) adoption, and exploratory and exploitative innovation. A conceptual model based on the technology-organization-environment (TOE) framework is proposed and tested empirically using online survey-based data collected from 260 managers and administrative employees located in the Jordanian retailing industry. To achieve the objectives of this work a covariance-based- structural equation modelling (CB-SEM) was employed. The results indicate that relative advantage, top management support, organizational readiness, and customer pressures positively influence GEN-AI adoption. The empirical results demonstrated that the influence of compatibility and competitive pressures on GEN-AI adoption are insignificant. It was found that complexity negatively influence of GEN-AI adoption, also the findings confirm the positive impact of GEN-AI on both exploratory and exploitative innovation. The findings of the existing research would be valuable for GEN-AI technology providers, managers and top management in the retail firms sector in terms of building effective procedures to promote the successful adoption of GEN-AI technologies and innovation.
Keywords: Generative artificial intelligence; TOE framework; Exploratory innovation; Exploitative innovation (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)
Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160791X23002087
Full text for ScienceDirect subscribers only
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x23002087
DOI: 10.1016/j.techsoc.2023.102403
Access Statistics for this article
Technology in Society is currently edited by Charla Griffy-Brown
More articles in Technology in Society from Elsevier
Bibliographic data for series maintained by Catherine Liu ().