Progress in tourism management: A review of website evaluation in tourism research

Rob Law, Shanshan Qi and Dimitrios Buhalis

Tourism Management, 2010, vol. 31, issue 3, 297-313

Abstract: This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation. The paper analyzes the initial work and continues up to recent developments in website evaluation. In general, prior research can be divided into five evaluation approaches: counting, automated, numerical computation, user judgment, and combined methods. The strengths and weaknesses of each method are examined. Research gaps and opportunities for future studies are discussed.

Keywords: Website evaluation; Tourism; Review (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (57)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:31:y:2010:i:3:p:297-313

DOI: 10.1016/j.tourman.2009.11.007

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