 Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activitiesHeesup Han, Hsu, Li-Tzang (Jane) and Chwen Sheu Tourism Management, 2010, vol. 31, issue 3, 325-334 Abstract: The present study proposed and tested Ajzen's Theory of Planned Behavior (TPB) model to explain the formation of hotel customers' intentions to visit a green hotel. The findings showed the TPB model has a good fit to the data and better predictive power for intention than the Theory of a Reasoned Action model. Based on theoretical support and suggested modification indices, a refined TPB model was developed. Consistent with the theory, the results of a structural equation analysis revealed that attitude, subjective norm, and perceived behavioral control positively affected intention to stay at a green hotel. Further investigation indicated the paths between these predictors and intention did not statistically differ between customers who actively practice ecofriendly activities and those who are not often engaged in environmentally conscious behaviors in their everyday lives. Implications and suggestions for future research are discussed. Keywords: Green hotel; Theory of Planned Behavior; Environmental friendly activities; Visit intention (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:31:y:2010:i:3:p:325-334 DOI: 10.1016/j.tourman.2009.03.013 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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