The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

Myung-Ja Kim, Namho Chung and Choong-Ki Lee

Tourism Management, 2011, vol. 32, issue 2, 256-265

Abstract: According to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the total population. The survey also reported that two-thirds of Koreans with access to the Internet at home are online shoppers. Many tourism companies now actively use Internet sites as a key marketing and sales vehicle for their products and services. To be successful, tourism e-commerce services must be trustworthy.

Keywords: Trust; e-Commerce; Navigation functionality; Security; Transaction cost; Satisfaction; Loyalty; Tourism e-commerce (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (92)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:2:p:256-265

DOI: 10.1016/j.tourman.2010.01.011

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