Sharing travel stories and behavioral outcomes: A case of travel

Seonjeong Ally Lee and Haemoon Oh

Tourism Management, 2017, vol. 62, issue C, 147-158

Abstract: The benefits of tourism have been drawing a great deal of attention from tourists, community, and society alike. This study investigates how tourists' story sharing activities influence their post-purchase behavioral process, depending on different communication conditions. Two 2x2 between-subject experiments were conducted with recent travelers in the U.S. Results reveal tourists' post-purchase behavioral processes depend on what, how, and with whom they engage in post-trip story sharing activity. Findings contribute to the literature on purchase-driven happiness, self-enhancement, well-being, and communications by providing evidence on how different communication conditions alter the effects of tourists' story sharing on their post-purchase behavioral outcomes. Findings also suggest that destination marketers should apply strategies to encourage tourists’ story sharing activity.

Keywords: Travel story sharing; Social networking sites; Word-of-mouth; Self-enhancement; Well-being (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0261517717300900

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:62:y:2017:i:c:p:147-158

DOI: 10.1016/j.tourman.2017.04.005

Access Statistics for this article

Tourism Management is currently edited by Chris Ryan

More articles in Tourism Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().