Assessing preferences of potential visitors for nature-based experiences in protected areas

Brent D. Moyle, Pascal Scherrer, Betty Weiler, Erica Wilson, Rod Caldicott and Noah Nielsen

Tourism Management, 2017, vol. 62, issue C, 29-41

Abstract: Visitor experiences have been identified as critical for the sustainable management of tourism destinations. However, researchers have given limited attention to how to measure visitor preferences for different, newly proposed experiences, especially in nature-based tourism contexts. This paper aims to capture potential visitors' preferences for nature-based visitor experiences that would alleviate pressure on the iconic summit of Mount Warning, Australia. Findings reveal a preference for passive rather than active experiences. Consistency between the four measurement approaches used was high. Future studies should consider adopting multiple measures to underpin evidence-based management that informs the design of nature-based tourism experiences.

Keywords: Tourism; Survey; Measurement; Visitor; Park; Experience; Design (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:62:y:2017:i:c:p:29-41

DOI: 10.1016/j.tourman.2017.03.010

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